Marketing Mania: 20 Ways to Boost Your Photography Business

I love when I get the chance to chat at B&H. There’s always a diverse crowd eager to learn and the fact that I get to share the presentation with you now, around the world, makes it all the more worthwhile!

If you know me, you know I love teaching about the photography business end of things. Especially when it comes to talking about how to market your photography business, find new clients and keep yourself ahead of the curve. All too often I see incredible photographers not do well in their photography business because the marketing is lacking, and the opposite is true as well. Our culture and advertising marketing is changing very rapidly with technology and now more than ever photographers need to know how to harness social media and other creative marketing ideas to keep their photography and cinematography businesses afloat.

The fun part is, it won’t matter what kind of business you’re into, this marketing tutorial is universal because marketing is sort of like math: the same in every language. So sit back and soak it in - or better yet, write some stuff down and try it out for you and your business. enJoy!

More and more Lightroom has become the go-to editing software for wedding photography, especially those who are hoping to quicken their post-processing workflow and not have to be in Photoshop so much. This Lightroom Tutorial will help you do things in Lightroom that you thought you could only do in Photoshop.

Thanks so much to Brett Jarnagin, inventor of the Lightroom Retouching Toolkit, for sharing these this Lightroom Tutorial that help us stay out of the Photoshop workflow and keep it in Lightroom once more.

Best part? We have a contest going on! Enter now for your chance to win both the Lightroom Retouching Toolkit, as well as a Movie Poster Template Pack in the giveaway below. The first 10 photographers to use code JOY10 on either product will save $10! If you win the giveaway, we will reimburse you so don’t miss out on this deal!.

Learn how to apply tilt shift and sun flare effects in Lightroom (hey - can’t always command those things on every photoshoot now can we?) as well as see a complete facial retouching technique all in this Lightroom Tutorial demonstrated in Lightroom 5.0, but applicable for Lightroom 4.0 as well. enJoy!

~ NJ Wedding Photographer Vanessa Joy ~